about us



JustEssentials™:The essential budget baby brand for parents

Becoming a parent is the single most important experince of your life, so it should be the most joyful one too.

Yet these days, new parents find themselves bombarded with an endless supply of 'must-have' expensive products for their little ones almost as soon as those anticipated test lines turn blue.

At JustEssentials™, we're not only experts in designs, we're expert parents too. And that's why we decided to put our knowledge into practice and produce the JustEssentials™ range; a collection of locally produced top quality yet budget priced baby and child products created especially for the Middle East's parenting needs.

Out concept was simple: take all the essential elements of the popular designer products and re-create a range of no-frills items that fulfill all your parenting requirements at a fraction of the cost. The result? Our fantastic low cost JustEssentials™ range.

We know which designs work best for busy, growing families and which products are the most useful for parents and their babies.

JustEssentials™ has been born out of years of practical research through our work with new parents, and our own family experiences. We believe your baby deserves the best. And that new parents want products that are practical, hardwearing, safe, easy to use, economical & stylish too.

Our unique and colorfully coordinated JustEssentials™ range includes everything new parents need to make their life - and their baby's life - more comfortable. Our products include all the layette essentials from swaddling wraps and sleeping bags to car-sear covers, baby carriers, nursing pillows, wall decals, nursery baby bean bags and so much more.

JustEssentials™ is a lifestyle choice. We don't believe in fuss; just good quality, fun products that parents can turn to with confidence.

our responsibilities


Your safety is our priority



The leading processing standard for textiles made from organic fibers worldwide defines high level environmental criteria along the entire supply chain of organic textiles.

Textile products must contain a minimum of 70% organic fibers. All chamicals used in the manufacturing of products, s.a dyestuffs and auxillaries used must meet certain environmental and toxicological criteria.

All JustEssentials™ products that come into contact with babies have been tested and approved with Oeko-tex Standard 100.

The key criteria to acheive is the quality assurance system and the priciples of safe manufacturing.



All Fabrics in this range are free of substances which are prohibited by law, such as carcinogenic dyestuffs.

They are also free of substances which are regulated by law, such as formaldehyde, softeners, heavy metals or pentachlorophenol.

And, free of substances understood to be harmful to health, pesticide free and hypoallergenic (no dyestuffs or in-organic compounds). Our textiles are keeping with parameters such as colour fastness and skin-friendly ph-value as precautionary measures to safeguard the consumers health.